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If you’re a busy business owner who already has a website or is going to build one soon, you’ll need the help of a webmaster. Webmasters are essential for running a website and for ensuring that its optimised.
Yet, too many business owners try to go it alone. Sometimes this is because they don’t have the financial resources to take on a team, but often, it’s because they don’t know how to let go.
Like it or not, delegation is essential for the future success of your business. Especially for technical tasks that need expertise. In this article I’ll go over 5 benefits of hiring a webmaster.
Webmasters Can Keep Your Website Secure And Up To Date
The biggest yet most overlooked benefit of hiring a webmaster is their ability to keep your site secure and up to date. Website crashes and hackers can result in excessive downtime and wreak havoc on your bottom line. But, many of these issues are prevented altogether by installing the latest patches and fixes.
Business owners who have a lot of other things on their plate rarely have time to keep up with the latest developments in website security. Which is why hiring people with the right expertise to perform regular maintenance is so important.
Webmasters are essential for keeping your data backed up and your site free from back doors and loopholes that’s used by hackers.
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Webmaster Can Improve Site Speed
Another big benefit of hiring a webmaster is their ability to optimise the speed of your website. Research has shown that people are typically only willing to wait around 1.5 seconds for a page to load before clicking back on their browser. If you’re business relies on organic traffic, then a faster website response is essential.
Actually implementing a responsive website is a difficult technical task. It requires special analytical tools to identify problem areas, and special techniques to correct them.
Needless to say, learning how to use these tools and implementing them is a time-consuming process. As a busy business owner, you’ll rarely have the capacity to carry this out. A qualified webmaster can optimise your website and make it load faster very quickly.
Webmaster Can Add Extra Code To A Website
If you developed your website in WordPress or some other software, you might not have been able to put in place all the features that you wanted.
Functions that are not part of the standard package often need extra coding. Coding is complicated, and unless you’re a software entrepreneur, it’s unlikely that you have the skills to develop your own features.
Rather than disappoint your customers with a bad experience, it’s better to hire a webmaster with the expertise needed. They can then change its functionality according to your needs.
Webmasters are great at designing new features. Especially on larger websites where the technical demands are greatest. They can also suggest more features or functionality to improve performance. They’ll also optimise things like page scaling and page load times.
Webmasters Can Offer Guidance On Web Hosting
When planning a new website, it’s important to choose a web host that fulfills your requirements. If you’re not an expert, it can be difficult to know which option to choose ahead of time. Making the wrong decision can mean investing money and time into a platform which isn’t suitable.
Webmasters, are able to take your requirements and match them to the right technology. Different hosting plans offer different facilities, but they also have different prices. A webmaster will know which services are worth paying for, and which you can give a miss.
Webmasters Can Help With Design
The design of a website, as well as the underlying coding, can have an enormous impact on performance. High-resolution images for instance, can lead to slow loading times. This leads to denying your consumers quick access to the information they want.
Also a lack of white space or clear calls to action can also reduce conversion rates. If your conversions rates are not good enough that renders your website useless.
Webmasters are well-trained on these issues. They know how to optimise websites for the greatest impact. They’re able to ensure that relevant information appears before data-intensive page items load. They can tell you on how to best arrange things like text and images.
The bottom line is that busy entrepreneurs should make use of professional webmasters. Not only do they save you time, but they also improve the customer experience.